4,732 days to realise a dream… A strong vision supported by the right team, coupled with the ability to pivot and be adaptable is the key message from the owner of Nachural Records, Nachural Events and “The Business Influencer” magazine, Ninder Johal. His belief that bhangra music was a potent music genre deserving wider recognition resulted in Ninder setting the “impossible” dream of realising a mainstream music breakthrough. 4,732 days later, Ninder’s band, Achanak was the first Bhangra band to enter the UK charts and went on to achieve chart music status across Europe, in the US and Asia.
The band continued to achieve success, touring with the likes of Tom Jones, The Prodigy and other chart-topping acts. With the advent of digital music, Ninder’s company pivoted to host business events to celebrate business success.
Lockdown caused another pivot into magazine publishing resulting in a periodical now distributed in the UK, US and Canada amongst others. Share Ninder’s insights as he tells the story of his business journeys and the eventual realisation of that impossible dream!
