Zaf Iqbal, founder of Pure Leasing, shares the inspiring story behind his West Midlands-based vehicle leasing company. Launched in the wake of COVID-19, Pure Leasing has grown through Zaf’s deep-rooted belief in people, community, and a strong brand built on integrity. With a team he’s worked with for over two decades, Zaf has cultivated a culture defined by shared values and trust.

In this episode, he reflects on navigating industry challenges—from rising interest rates to the evolving EV market—while remaining committed to doing business the right way. His journey is one of resilience, vision, and principled leadership.

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