When growing a business it is easy to get caught up in every day work, but when was the last time you took a step back and asked your customers how you are doing?
The fact is this, your clients will talk to people about your brand. They’ll share the good points and (sometimes more willingly) the bad. If they are going to talk to others about it, why not encourage them to share that with you. In my experience, so much can be gained from simply asking the question ‘how are we doing?’. Whilst some clients may be more than forward with offering criticism (constructive we hope), there are many who won’t.
An article on entrepreneur.com worded it well
“customers want to be heard”
Acting on clients feedback is a sure way to get them back through the door and growing your business. But I’m sure this is not news to anyone. Everyone had heard of customer/client feedback; so why does it remain so under-utilised? There is a trap many businesses fall into, a trap we shall call ‘tunnel vision’, running with blinkers on.
For some businesses this may mean surveys, for others when a more personal touch is appropriate; picking up the phone and asking.
One of the most powerful things to do when growing a business is to listen—listen to your customers/clients and listen to external people.
