Sales is the blood line that fuels your business. If sales is not pumping through your business then you run the risk of suffocating your company. In this article we discuss 4 critical areas on how to get more sales into your business in 2019.
Getting your business off to a good start this year in terms of sales will do your confidence the world of good! Q1 is an essential time for focusing on sales and getting as much cash into the company as possible so that you can forecast, scale, and grow as the year goes on.
Sales are one of the most important aspects of business, irrespective of the size and age of your company. Anybody can build anything, but if you can’t sell it, none of it matters! Sales are crucial to your businesses success, so let’s take a look at a few ways that you can increase your sales this year.
Number 1) Relationship Selling:
With the rise of digital media, there are always new ways emerging in which you can make sales. However, the oldest, most tried and tested way of selling is by building a lasting relationship with your customer. Ensuring your customer service is always exceptional, and listening to your customer’s needs will always have a high yield in sales for you and your business.
Focus on building a one-to-one relationship with your customers, and you will be more likely to get a returning customer that will increase your average number of transactions and have a positive effect on your bottom line.
Number 2) Utilise The Power Of The Web:
It’s important to recognise the potential of utilising the internet for your business. Whether it be building an E-commerce website, or generating leads through social media, the internet can add a significant amount of sales to your business.
The internet allows you to reach a huge number of potential buyers, making it harder to maintain a personal relationship with each customer – which we recognised as being very important above. Therefore you need to approach online sales with a different tactic. You can build relationships with your online customers by making the transactions as seamless as possible, having an easy to navigate website, and by making them feel appreciated for purchasing from you – such as by inviting them to become a ‘member’ and receive offers and discounts for future transactions.
Number 3) The High-Volume Sales Funnel:
Following on from the importance of utilising the web, consider your website as a sales funnel. Most website visitors don’t buy the first time they visit a business’s website. Instead, they are likely to be looking for more general information. Potential buyers who are first visiting your website is similar to the top of the sales funnel.
Often you have many prospects coming into the top of the funnel. As you move projects through the funnel, they turn into leads. Pay close attention to leads to pull them even further into your sales funnel. The end goal of your funnel is to convert leads into paying customers.
For example, every time a prospect lands on your website, don’t just look to sell to them. Provide them with information, or a free download, and give them some tangible value. In return, ask for an email address from them. This turns a prospect into a lead that you can then move further down your sales funnel by sending them the right and relevant marketing collateral.
Number 4) You Can’t Improve What You Can’t Measure
Knowing which of your efforts are driving your sales is essential. For example, what brings visitors to your website? Is it your blog articles, your pay-per-click advertising, or your social media? Knowing which strategy is performing best allows you to reinvest in it and make more sales!
Over the next few weeks, I’m going to show you other ways that you can generate more sales for your business, such as by increasing the number of leads coming into your business and increasing your average amount of transactions. If you’d like to talk through your sales strategy with me in more detail, drop me a comment below and I’ll get in touch with you!
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or visit https://actioncoach.co.uk/andy-hemming/ for info on coaching programmes.