The 18 most asked questions about how ActionCOACH can take your business to its NEXT-LEVEL!

Andy Hemming ActionCOACH Business Coaching Questions How West Midlands


ActionCOACH is the world’s number one business coaching firm. Started in 1993 by Brad Sugars, ActionCOACH is the largest Business Coaching Company in the world, with offices and Business Coaches from Singapore to Sydney to San Francisco. From the start, ActionCOACH has been set up with you, the business owner, in mind…

As the alternative to conventional and costly consulting firms, ActionCOACH is designed to give you both short-term assistance and long-term training through its affordable and effective mentoring approach.

Few companies have the experience in their field that ActionCOACH does, having worked with business owners both in group coaching sessions and one-on-one coaching programs for more than 20 years.

In all of our coaching programs, we are focused on our exclusive business building strategies that will help you achieve the ActionCOACH definition of a business, A Commercial, Profitable Enterprise That Works … Without You.

ActionCOACH works with more than 15,000 clients every week in over 50 countries… The business owners, totalling in the hundreds of thousands, who ActionCOACH has helped over the years, can attest to the power and strength of the ActionCOACH system.

Based on sales, marketing, financial and business management systems, ActionCOACH not only shows you how to increase your business revenues and profits, often quite dramatically, but also how to develop your business so that you, as the owner, can work less, relax more and enjoy business ownership.



Every great performer, whether it is an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.

As the world of business moves faster and gets more competitive, it’s difficult to keep up with all the changes in your industry – in addition to running your business every day.

Just like great athletes who find success by following the lead

of a coach with a winning game plan, more business owners than ever before are turning to Business Coaches to help develop a winning game plan for their businesses.


First of all, it’s very difficult to be truly objective about yourself. A Business Coach can be objective for you, and can see the “forest for the trees.”

A sports coach will make you focus on the game and will make you run more laps than you feel like. A good coach will also tell it like it is and will give you small pointers about the game and your competition. A great coach will listen and guide you to success.

Likewise, a Business Coach will make you focus on your business and hold you accountable to the things you should do and to where you want your business to be. You ActionCOACH will also be like your one person Board of Directors. They will help you when it comes to your marketing, your sales, your training and every other area of your business. Simply put, when you work with an ActionCOACH, they become your partner, your confidant, your mentor and most unreasonable and best friend.

This is how your ActionCOACH helps you make your dreams come true.



The Alignment Consultation is where an ActionCOACH starts with every business owner. Your investment includes a meeting with your ActionCOACH. During this meeting your ActionCOACH will learn as much as possible about your business, your goals, your challenges, your sales, your marketing, your finances and so much more…

An Alignment Consultation is done with three goals in mind: First, to know exactly where your business is now and second, to clarify your business and personal goals.

And third, to get the crucial pieces of information needed to create an ActionPLAN for your business that will cover the next 12 months.

The plan isn’t a traditional business or marketing plan, but rather a step-by-step plan of Action you’ll work through as you continue through the duration of our one-on-one coaching program … The plan is also what makes the Alignment Consultation so profitable for our clients.



We offer many different coaching programs, all designed to help your business grow revenue and profits and while you can always start with a group coaching program, nothing give you the results that one-on-one coaching does.

One-on-one coaching is the only program in which your ActionCOACH will work with you one-on-one for at least 12-months to make all of your goals a reality.

There isn’t an area of your business that one-on-one coaching doesn’t touch. From weekly coaching calls and goal setting sessions to working with you on your new marketing pieces, you will develop new sales strategies and business systems so you can work less and learn all you need to know to make your dreams come true…

We understand that every business is at different levels in their business and that’s why we’ve also developed multiple Group Coaching programs to fit the needs of every level.

Unlike a consultant, your personal ActionCOACH will do more than just show you what to do; he or she will be with you when you need them most as each idea takes shape, as each campaign is put into place, as you need the little pointers to make things happen. Your ActionCOACH will also be there when you need someone to talk to, when you’re faced with challenges or, most importantly, when you’re just not sure what to do next.

Your ActionCOACH will be there every step of the way.


If you’ve been in business for more than a few weeks, you’ve seen at least one or two so-called “quick fixes”…

Most consultants seem to think they can solve all your problems in a few hours or a few days. At ActionCOACH, we believe long-term success means we aren’t just offering suggestions or doing the work for you; it means doing the work with you, showing you how to do it, working alongside you and creating success together.

Over the course of 12 months, you’ll work on different areas of your business. Each month, you’ll see your goals become a reality, you’ll gain both the confidence and the knowledge to make it happen again and again—even when the first 12 months of coaching is over.



ActionCOACH is expert in the areas of sales, marketing, business development, business management, and team building and, with literally hundreds of different profit- building strategies, you’ll soon see how truly powerful our systemised  approaches  are.

Because you are the expert in your business and industry, together we can apply our systems to make your business more effective. Because of our network of coaches all over the world, there is not a type of business, industry or category that ActionCOACH hasn’t either worked with, managed, worked in or even owned that is the same or very similar to yours. Our extensive network means when you hire an ActionCOACH, you hire the full resources of the entire challenge you may have. Imagine hiring a company with the collective knowledge of thousands of experts, in virtually every industry, in every corner of the world, ready to help.


Once you know the ActionCOACH definition of a business, you will never ask this question again. Our goal is to help you build a Profitable, Commercial Enterprise That Works … Without You.

The last two words are the most important because, in the end, our goal is to have you no longer working IN the business, but, instead, working ON it. That means more time to spend doing what you want to do while the business serves you, instead of the other way around.

Of course, when you set the plan with your ActionCOACH, it may seem a bit overwhelming, but no one ever said attaining your goals would be easy…

And, yes, in the first few months, it will take some work to adjust to your new plans… but the further you work into the program, the less work you’ll actually have to do. And at the same time, your company will be more productive.

Simply put, you’ll be working much smarter. You will be amazed at how focused you’ll be and how much you’ll get done.

With focus, an ActionCOACH, and most importantly the ActionCOACH systems, you’ll be achieving a whole lot more with the same or even less work and effort.



Again, the first few months will be the toughest, not because of an extra amount of work, but because of how differently you’ll work. In fact, your ActionCOACH will show you how, on a day-to-day basis, to get more work done with much less effort.

After the first few months you’ll find that you’re not working more, just working differently.

Then, depending on your goals, from about month six onwards, you’ll start to see the results of all your work; and if you choose, you can start working less than ever before. Just remember, it’s about changing what you do with your time… NOT putting in more time.



Your investment will depend on the size of your business and the scope of our undertaking together. Your ActionCOACH will work this out with you so it will be appropriate for your business and the goals you want to achieve. But no matter what your investment is, rest assured that it is guaranteed. Yes, ActionCOACH was the first business coaching company to guarantee that you will find your fee within the first 17 weeks of coaching, or you don’t pay a cent. That’s right, we know our coaching system is so powerful it will improve your business, or you don’t pay. It doesn’t get any simpler than that.

Because of our guarantee, you won’t have to break the bank to work with an ActionCOACH. In fact, working with an ActionCOACH will bring you increased profit and revenues.

You’ll find having an ActionCOACH is just like having a marketing manager, sales team leader, trainer, recruitment specialist and consultant – all for one nominal investment, an investment that is guaranteed to work.

Everything you do with your personal ActionCOACH is a true investment in your future. Not only will you begin to create great results in your business, but you’ll end up with an entrepreneurial education that is second-to-none. With that knowledge, you’ll be able to repeat your business success over and over again in other ventures.



No, implementing the strategies is part of the ActionCOACH experience. Give your ActionCOACH just a half-hour and you’ll be shown how to turn your marketing into an investment that yields sales and profits rather than just running up your expenses …

In most cases, an ActionCOACH will actually save you money when that coach discovers areas that aren’t working for you or your business. For some marketing programs, you will need to spend some money to make some money.

Yet, when you follow our easy-to-use testing and measuring systems, you won’t be risking your money on each campaign.

And when we find the campaigns that work, we make sure you keep profiting from them time and again…

Remember, when you default to the accounting way of saving costs, you can only add a few percentage points to your bottom line.

Following the ActionCOACH formulas, the returns from your sales and marketing can be exponential.



We are the leading coaching company in the world and we are also the only coaching company of any kind to guarantee our work … because we know you will get results!

We Guarantee to get results, and that you’ll be able to “Find our Fee” in your business within 17-weeks of ActionCOACH coaching your company … or your coaching is FREE.

Remember we are still your Business Coach … and we can’t do your work for you. You’re still the player, and it will always be up to you to take the field.

We will push you, cajole you, help you, be there for you, and even do some things with you … but in the end you’ve still got to DO the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success, but we will guarantee to provide the best service and support available, to answer your questions and challenges promptly, and offer you the most current and appropriate processes and approaches.

We are fully committed to helping you become successful (whether you like it at the time) or not.

Once we’ve helped you set your goals and create your plan, we’ll do whatever it takes to make sure that you achieve your goals … at the same time promoting a balanced lifestyle as an overriding theme in all we do.

This is to ensure you never compromise either the long-term values or what’s most important to you.



Everything from owners previously working 60 hours a week down to working just 10… right through to revenue increases 100’s and even 1,000’s of percent. Our results speak for themselves, and are highlighted by specific examples featuring real people with real businesses… getting really great results.

There are three main reasons why this will work for you and your business.

First, your ActionCOACH will help you get 100% focused on your goals and the step-by-step processes to get you there. This focus alone is amazing in its effect on you and your business results.

Second, your ActionCOACH will hold you accountable to get things done, not just the day-to-day running of the business, but for the dynamic growth of the business. You’re making an investment in your success – and we’re going to get you there…

Third, your ActionCOACH is going to teach you as many of our 328 profit building strategies as you may need.

So, whether your goal is to make more money, or work fewer hours … or, both … within a period of the next 12-months your goals can become a reality.

But don’t take our word for it. Just ask any of the thousands of existing ActionCOACH clients or the hundreds of thousands who have worked with ActionCOACH to achieve their dreams.


Here is a testimonial from one of Andy Hemming’s clients in the West Midlands


Our “5 Ways” and “6 Steps” are two of the most powerful formulas in the world of business and we put it to use to work with you in all areas to help you multiply your revenues and profit… but that is just one area of our focus. When you work with an ActionCOACH, the emphasis taken will depend on you, your business, and of course, your goals. These key areas are:

  • Sales and Finance – You can’t know if you’re winning if you don’t have a full understanding of the scoreboard. The backbone for creating a profitable business, and one of the areas we’ll help you get spectacular results
    • Marketing & Advertising – If you want to make a sale, you’ve first got to find a Over the next 12 months your ActionCOACH will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.
    • Team Building & Recruitment – You’ll never wish to find the right people You’ll have motivated, passionate, enthusiastic, and loyal team members for your business when your ActionCOACH shows you how to put our de-selection process to use.
    • Systems & Business Development – End the hopeless cycle of “the business running you” and begin running your We will show you the secrets of having your business “work” … even when you’re not there.
    • Mastery and Customer Service – Discover how to deliver your product or service consistently, making it easy for your customers to buy and leaving them feeling delighted with your Learn new ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.


Yes … in fact, we believe that training your people is almost as important as coaching you. Your ActionCOACH can provide you and your business with many different training modules, including TeamRICH, SalesRICH, PhoneRICH and ServiceRICH. You’ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.


Yes … your ActionCOACH can do it for you. Your ActionCOACH can also train you to do it yourself, or simply critique the marketing pieces you’re using right now…

Should you want us to do it for you, you won’t get just one piece. We’ll design several for you to take to the market to test which one is the best performer. If it’s just a critique you’re after, we’ll work through your piece and offer feedback in terms of what to change, how to change it and what else you should do to make it effective. Finally, we can recommend a variety of books or resource materials which provide a “home study” opportunity for you so you’ll know how to do it yourself next time.



We do this to save you both time and money. You can learn the basics in your own time so when you get together with your ActionCOACH, you’ll be working on higher level implementations rather than the basics …

It’s also a very powerful way for you to speed up the coaching process and get phenomenal—rather than just great—results.



Far too many business people wait and see … mistaken in thinking that working harder will make everything better. Remember, what you know got you where you are today. To get where you want to go, you’ve got to make some changes and most likely, you’ll have to learn something new…

There’s no time like the present to get started on your dreams and goals.



First… you need to get in touch with your local ActionCOACH… there’s some very simple paperwork to sign and you’re on your way.

Next, you’ll need to invest a few hours showing your coach everything about your business.

Together you’ll get a plan created – and then the work really starts! Remember, it may seem like a big job at the start, but with an ActionCOACH, you’re sharing the load. Together, we’ll achieve great things.


P.s. Have a question about how business coaching with Andy Hemming will help your business? Contact us here.